MediaTek is not a name that you usually associate with high-end phones and superior class performance. And even though Taiwan’s chipmaker has released several interesting hardware lately, rivals some of the best smartphone chips available today, the company seems to do not seem to have the same brand as Qualcomm. However, it can change this year thanks to the massive support of Samsung.
According to a report by Korean business, Samsung is considering using one of the most powerful MediaTek chips on many of its superior class smartphones. Among the devices reportedly to get the MediaTek chip is the Samsung Galaxy S22 Fe (it is likely to be announced later this year), and the Samsung Galaxy S23 series is very important, which does not mature until next year.
If this report – which is still a rumor that has not been confirmed – it turns out correct, it will be a pregnancy in the history of MediaTek. Samsung traditionally limits itself to look for low-end chips and budgets from MediaTek, which is usually used in the Galaxy M series and series devices. A step-up to the Galaxy S Series will open a larger customer base for MediaTek and provide significant Fillip to brand remember brand companies in the West, where people continue to associate MediaTek with poor performance and lower class phones.
It is still unclear at this point whether Samsung will continue to send Qualcomm variants from their flagship phones next to their MediaTek variant – which means that MediaTek will effectively do what Socsung has done owned by Samsung for several years now. The report states that Samsung intends to use a mediatek chip in half of the Galaxy S22 FE smartphone that intends to send. For Galaxy S23, MediaTek-based devices can be limited to several Asian markets, adding.
If Samsung’s partnership with MediaTek runs according to the plan, it will be a big blow to the Samsung semiconductor division – the entity that designs and produces exynos chips. Samsung’s cellular division has brought the burden of all negative publicity caused by various performance problems which are the exynos Samsung Semiconductor chipset has been famous. These chips are traditionally lagging behind the Snapdragon Flagcomm chip, and it seems that Samsung Mobile is enough. With a new MediaTek chip – MediaTek 9000 dimensity – almost matching the performance offered by Chipdragon 8 chip chipdragon 8 chips, Samsung’s decision to bind in MediaTek to give strength on the next generation flagship seems like a logical step.
Even the latest Samsung mobile phone from the Galaxy S22 lineup has not been free from trouble related to performance. To keep the performance problem under the check, Samsung sends the phone – both Qualcomm and Exynos variants – with previously installed software called the optimization game (GOS) service that works behind the scenes to reduce performance and maintain performance aspects and other performance. However, users who are annoyed, however, are Samsung’s naughty steps that stop GOS services when users run the benchmark application. The Snowballed problem became a massive controversy where Samsung had to issue formal apologies to its shareholders. The company is also forced to issue software updates that disable GOS on all affected phones.
Gos’s problem is likely to be proven to be the last straw for Samsung’s cellular division because the problem has an impact on the Exynos variant of the Galaxy S22 significantly and more visible. If Samsung Mobile makes a significant decision not to use the exynos chipset on the future flagships, it will be a difficult road ahead for the Samsung chipset business.
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